Knapsack Creative.
About
This project represents a complete transformation of our company’s digital presence — a full-scale redesign and rebuild of a site we originally launched over six years ago. What began as a brand evolution quickly became a deep technical challenge: pushing the Squarespace platform far beyond its native limitations to deliver a modern, high-performance website that blends design excellence with strategic functionality.
Beyond its fresh, contemporary aesthetic, this site exemplifies what’s possible within a highly optimized, custom-engineered Squarespace environment. The rebuild launched with over 400 pages of SEO-driven content architecture, meticulously structured to maximize organic visibility and site performance. From a technical standpoint, we implemented: Custom CSS and advanced code injections to extend native design capabilities MegaMenu navigation for streamlined UX across extensive site architecture Animated GIFs and micro-interactions to enhance engagement and visual storytelling Sticky mobile CTAs and a universal search bar for improved accessibility and conversion optimization Dynamic filters, third-party integrations, and plugin layering to achieve functionality typically reserved for fully custom builds.
Every part of this build was intentional — engineered to perform, inspire, and redefine what a Squarespace site can achieve. This project was a true labor of love, merging high-end design sensibility with technical precision to create a best-in-class digital experience that reflects the evolution of our brand and our mastery of the platform.
Site Details
Live Site - knapsackcreative.com
Designer - Knapsack.
Industry - Agency
